19. Series 1 | Ep 19 - John Webb - Founder & Coach at Get2Growth

I think we're all familiar with labels like tech geeks, mad men, and Mr. Goodvertising, but today I'm going to throw a new one into the mix - Mr. Agile, aka John Webb, Founder & Coach of Get2Growth. John talks us through agile as a methodology and how utilising this technique can help you and your company win. You can learn more about agile by following John's blog, or see him talk at Get Stacked on the 20-21st March, 2019. 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

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Chapters

• 1:19 Why don't you talk to us a little bit about your skills and experience and what people are about to learn.
• 5:00 So, what is agile?
• 6:49 What's the overall benefit if the company is sort of looking at moving more into agile, what benefit is it really gonna get from doing that?
• 11:21 So, if you were interviewing for a B2B marketing role, what sort of advice do you have for our audience?
• 18:09 How do you convince someone your marketing plan is the right thing to do?
• 22:15 How did you make the transition from being a manager to showing that you could strategically have a big influence on key business decisions?
• 26:49 What are the top five KPIs that a marketer should focus on?
• 31:26 With social and technological changes set to continue at peace, what do you think an aspiring marketer should be learning now to be in the best position possible to add value to business in five to ten years time?
• 35:04 What's the most valuable marketing skill you can have?
• 44:56 How do you deal with all the noise and the hype in the market balanced against the reality of day to day execution which often isn't given due care?
• 54:05 What is the book you recommend most to B2B marketers?
• 1:00:21 What parting words of wisdom or advice would you share with our audience?