How does the history of a brand help define its future? It's a good question and one of the many today's guest, Robin Mackenzie - Marketing Director of De La Rue, answers. Robin is a warm, pragmatic, family man who loves sharing some great insights from his career. Spanning the exciting world of mad men advertising to the ups and downs of working at large corporates and everything that goes with it.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.
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It would be great if you could give us a summary of your skills and experience overall, so the audience can understand the wonderful experience they're about to learn from.
So having interviewed a host of B2B marketers over the years, what advice would you give them to perform better when they're actually in an interview scenario?
And how has marketing changed since you started out on your career?
What was the biggest learning curve that you've had when you got to your first senior leadership role in B2B marketing?
Describe your perfect B2B marketing department. Examples of teams you've seen smash it and why and what kind of budget they had or activity they undertook.
So, what's the best career advice you've ever been given or found for yourself?
What's the worst experience you've had working for someone?
How do you manage your marketing career in a company that's very, very short term focused?
With social technological changes set to continue at pace, what do you think an aspiring marketeer should be learning now, to be in the best position possible to add value to business in five or 10 years time?
What I would look to people to really understand is, how is it that digital channels will change B2B marketing and what are the channels that B2B marketing should regard essential and what should be regarded as peripheral?
What past failure or uncomfortable experience set you up for success at a later date?
The gender pay gap and percentage of male versus female leadership roles, do you think this challenge needs addressing in our industry and if so, how?
Looking back on your career, how often did you value experience over a higher salary and did you strike a good balance?
In a digital world of new apps and new startups, do the established incumbent, straight legacy brands really matter anymore?
What are the marketing skills of the future? What, do we invest in growth hacking, inbound, ABM, automation, whatever next?
With pressures of general life, how do you manage the work life balance and how important is that in today's society? Especially with three daughters?
As a senior marketing leader, what is your guilty pleasure?
What's the book you recommend the most for B2B marketeers?
What parting words of wisdom or advice would you share with our audience?
