Market Mentors

35. Series 1 | Ep 35 - How a CEO can use marketing to help them scale with Ross Chapman

Fiona Jensen Season 1 Episode 35

If you're the CEO or Founder of a B2B Technology business, how do you use marketing to help you scale?
In this episode, join Ross Chapman, Marketing Director at Portswigger Web Security, as he talks through his no-nonsense advice to help you get value from marketing and scale.

We cover;

  • Outsourcing marketing v having it in-house
  • When it's the right time to hire your first marketer and at what level
  • What a CEO / Founder needs to talk about to excite a senior level marketer 
  • What your first 30 days should look like as the first senior marketer into a business

And so much more...

Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that's obsessed with connecting ambitious B2B Tech companies in London with ROI focussed marketers to ignite growth and happiness 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.