Market Mentors
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Market Mentors
102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader
In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory.
Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture, overcome marketing challenges with limited resources, and build scalable go-to-market strategies.
He also dives into product-market-price fit, the role of AI in modern marketing, and how founders can structure their teams for long-term success.
They discuss:
- Let’s Get Some Demand-Gen Terms Out of the Way
- Why Do Early-Stage B2B Tech Startups Struggle With Demand Generation?
- Focus on Finding the Right Audience or Inbound as Well?
- What Channels Would You Recommend?
- What About Qualifying Leads?
- Product-Market-Price-Fit – Why Is This Important?
- Budgeting for Experimentation
- What Type of Marketer Should a Startup Hire First?
- What Will Change for B2B Marketers in the Next 12–18 Months?
And so much more..
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast, you can apply here.