Market Mentors

102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader

Matt Dodgson Season 4 Episode 2

In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory. 

Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture, overcome marketing challenges with limited resources, and build scalable go-to-market strategies. 

He also dives into product-market-price fit, the role of AI in modern marketing, and how founders can structure their teams for long-term success.

They discuss:

  • Let’s Get Some Demand-Gen Terms Out of the Way
  • Why Do Early-Stage B2B Tech Startups Struggle With Demand Generation?
  • Focus on Finding the Right Audience or Inbound as Well?
  • What Channels Would You Recommend?
  • What About Qualifying Leads?
  • Product-Market-Price-Fit – Why Is This Important?
  • Budgeting for Experimentation
  • What Type of Marketer Should a Startup Hire First?
  • What Will Change for B2B Marketers in the Next 12–18 Months?

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.