100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX Artwork

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Market Mentors

100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX

February 06, 2024 • Matt Dodgson • Season 3 • Episode 15

When should you hire your first marketer?

It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong.

But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s growth.

In this episode, Emma Westley guides us through the question of when B2B tech start-ups should hire their first marketer. She also provides plenty of helpful advice for determining what kind of marketing professional to hire, and using your newly established marketing function to drive business growth.

We cover:

What hiring conditions we're seeing in the B2B tech market in early 2024
When should a B2B tech startup hire its first marketer?
What should you get your first marketing hire to focus on?
What signals should founders look out for to know that marketing isn't working?
Common mistakes startups make when hiring their first marketer
What are the alternatives if you can't afford a full-time hire?

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.