97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co Artwork

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Market Mentors

97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co

October 24, 2023 • Matt Dodgson • Season 3 • Episode 12

In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience?

In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite reads.

So, if you’re someone who has to engage the C-suite, or you want to create a marketing strategy that can help you differentiate your business, then tune in because we cover everything you need to know.

We cover:

What does it mean when someone is an expert?
The research that Rin's agency has produced on C-suite reading habits
How to approach expertise-based positioning
What type of content should you produce?
What type of content to avoid producing
Tips for content distribution
How should you think about ROI with this type of content?
What Rin looks for when hiring B2B content marketers

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.