96. Series 3 | Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix Artwork

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Market Mentors

96. Series 3 | Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix

September 26, 2023 • Matt Dodgson • Season 3 • Episode 11

Marketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sales development representatives (SDRs). And in today’s podcast, we will explore what SDRs are and how marketers can effectively utilise them to drive pipeline growth.

And there's no better person to talk to about this than Catarina Hoch, VP of Global Marketing at Operatix.

Not only has Catarina been an SDR previously, but Operatix provide outsourced SDR teams for B2B Tech companies, so she has a wealth of knowledge about what works and what doesn't.

We cover:

What does a Sales Development Representative (SDR) do?
How do they fit into a typical sales team?
How marketers can best work with SDR's to increase pipeline.
The best metrics to track.
Outsource or hire the SDR function?
What are the best tools for SDR's to use?

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.