Market Mentors
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Market Mentors
93. Series 3 | Episode 8. How to Build a B2B Website That Generates Leads, with Sam Dunning, Co-Owner of Web Choice
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Matt Dodgson
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Season 3
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Episode 8
In today's digital age where buyers are more informed, a well-designed and optimised website can be a powerful tool to attract and convert potential customers for your B2B tech business.
But where do you start?
In this podcast, I talk to Sam Dunning, Co-Owner at Web Choice about the key steps to creating a B2B website that not only looks great but also drives leads and delivers results.
We cover:
- The single biggest mistake B2B companies make when building a new website
- What a lead generating website needs to have
- Does the CMS it's built on really matter?
- Pricing page - yes or no?
- How to do SEO properly and rank for keywords quickly
- The reality of how long SEO takes
- Tactics Sam is executing to drive leads into his business (which you can steal)
And so much more.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.