Market Mentors

93. Series 3 | Episode 8. How to Build a B2B Website That Generates Leads, with Sam Dunning, Co-Owner of Web Choice

Matt Dodgson Season 3 Episode 8

In today's digital age where buyers are more informed, a well-designed and optimised website can be a powerful tool to attract and convert potential customers for your B2B tech business. 

But where do you start? 


In this podcast, I talk to Sam Dunning, Co-Owner at Web Choice about the key steps to creating a B2B website that not only looks great but also drives leads and delivers results. 

We cover:

  • The single biggest mistake B2B companies make when building a new website
  • What a lead generating website needs to have
  • Does the CMS it's built on really matter?
  • Pricing page - yes or no?
  • How to do SEO properly and rank for keywords quickly
  • The reality of how long SEO takes
  • Tactics Sam is executing to drive leads into his business (which you can steal)


And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.