Market Mentors
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Market Mentors
91. Series 3 | Episode 6. How AI Is Changing Marketing, with Ian Macleod, CMO at SALESmanago
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Matt Dodgson
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Season 3
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Episode 6
Artificial intelligence (AI) is transforming the world as we know it, and marketing is no exception. From optimising online ads to creating content, AI is revolutionising how companies can reach their target audience more effectively.
And in this podcast, I talk to Ian Macleod, CMO at SALESmanago, about how AI is changing marketing.
We cover:
- Why AI could be good for marketers
- Why marketers need to be wary of AI
- Is marketing an art or a science?
- How can marketers utilise AI
- Can AI help develop the next marketing leaders?
- How SALESmanago is utilising AI to help solve the problems of their customers?
- Has AI become a key part of Ian's focus moving forward?
- When hiring B2B marketers, what traits Ian looks for
And so much more.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.