86. Series 3 | Episode 1. Using Entertaining Content in B2B to Cut Through the Noise, with Ollie Whitfield, Demand Generation Team Lead at VanillaSoft

It's no secret that B2B marketing can be difficult -- after all, you're marketing to a niche audience with often limited budgets. But the challenge of cutting through the noise and making an impact with your target market is compounded yet again in the digital era: attention spans are shorter than ever before and audiences are increasingly flooded with brand messages from multiple sources at once. 

So how can you make sure your message stands out? 

One way to help separate yourself is by using entertaining content in B2B campaigns — it will captivate your audience's attention, differentiate your material from competitors, reach a larger & wider set of prospects and engage them on different levels.

And in this podcast, we’re going to unpack, ‘Emailing with the Stars’, a series of entertaining webinars led by Ollie Whitfield, Demand Generation Team Lead at VanillaSoft.

We cover;

• The challenges of creating engaging content today
• How the idea for 'Emailing with the Stars' came about
• The process of creating a webinar like this
• Tips to help you come up with creative ideas
• What Ollie does to promote his webinars
• The metrics he tracks..

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.