78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed Artwork

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78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed

October 18, 2022 • Matt Dodgson • Season 2 • Episode 78

If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention.

But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business?

In this podcast, Wes Bush, CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies.

They cover;

What is product-led growth?
Why companies adopt a strategy like this
Is product-led growth right for your business?
Where to start when adopting a product-led growth strategy
How you should structure your marketing team to support this
Metrics to track
Pitfalls and how to avoid them

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.