Market Mentors
Market Mentors
78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed
If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention.
But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business?
In this podcast, Wes Bush, CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies.
They cover;
- What is product-led growth?
- Why companies adopt a strategy like this
- Is product-led growth right for your business?
- Where to start when adopting a product-led growth strategy
- How you should structure your marketing team to support this
- Metrics to track
- Pitfalls and how to avoid them
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.