67. Series 2 | Ep 30 What it Takes to Succeed with Product Marketing Today, with Ashruti Singh, Global Director of Product Marketing for SAP Artwork

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Market Mentors

67. Series 2 | Ep 30 What it Takes to Succeed with Product Marketing Today, with Ashruti Singh, Global Director of Product Marketing for SAP

May 31, 2022 • Matt Dodgson • Season 2 • Episode 30

From early-stage start-ups to large enterprises, B2B tech companies are currently investing heavily in product marketing, whether that’s hiring their first person or building a whole team.

But many of those businesses – and the candidates they’re hiring – are still unsure how to get product marketing right, especially in such a fast-moving, competitive tech landscape.

In this podcast, Ashruti Singh, Director of Product Marketing at SAP, shares some valuable advice and guidance to help you succeed with product marketing today.

They cover;

Why product marketing is exploding right now
How the responsibilities of product marketers is evolving
What product marketing can bring to a company that doesn't already have it
What's important to product marketing job seekers
What the 'red flags' are for product marketing job seekers
What jobs people could transition into product marketing more easily from
Interview tips for product marketers
How product marketers should position their contribution in interviews

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.