23. Series 1 | Ep 23 - Chris Solis - Group Digital Marketing Director, Condeco

Work your marketing muscle with an ice hockey playing, music making, digital e-commerce global marketing leader, who pulls both B2C and B2B experience into a dynamic, human focused, business objective, goal scoring machine, I give you Chris Solis. Chris Solis is Global Digital Marketing Director of Condeco Software and we had a great conversation about careers, digital and all things B2B marketing related.

Market Mentors is brought to you by Fiona Jensen, Director and Co-Owner at Market Recruitment. 

Chapters

• 1:21 So Chris, give us a bit of information around you, how you've got to where you are today, and the type of experience and background people are about to learn from?
• 18:22 To those who don't know Condeco, what can you tell them about the tech company behind that brand?
• 20:31 If you were recruiting for your role, what are the most important skills that you want to see in people that you're looking to hire, or that you meet to interview?
• 24:54 What advice would you give to an undergrad, starting or trying to figure out the right path in marketing?
• 28:19 How to get from exec to manager level without experience?
• 29:54 How do you convince someone your marketing plan is the right thing to do?
• 32:44 So how did you make the transition from being a manager, to showing that you could strategically have a big influence on key business decisions?
• 37:02 What technical skills are needed to jump to a director position?
• 40:42 What are the top five KPIs that a marketer should focus on?
• 48:04 When is it safe to move towards strategy, and leave tactical/hands on tools behind, without jeopardising your value as a marketer to the organisation?
• 49:54 What's the most valuable lesson you've learned in marketing strict business, and how did it come about?
• 52:26 What advice could you offer someone moving into a senior role, where there isn't a huge peer population to support, and the pressure is on, to make a good impression?
• 56:19 What are the B2B marketing skills of the future, i.e., what do we invest in? Growth hacking, inbound, ABM, automation?
• 59:13 How do you deal with all the noise and hype in the market, balanced against the reality of day to day execution, which often isn't given due care? i.e. how do we keep up and get better?
• 1:01:29 In a digital world, of new apps and new startups, do the established incumbent/legacy brands really matter anymore?
• 1:06:31 Looking back on your career, how often did you value experience over a higher salary, and did you strike a good balance?
• 1:08:00 What's the book you recommend the most to B2B marketers, or where do you go to keep up and learn?
• 1:11:22 There we go, stay informed, so what passing words of wisdom or advice would you share with our audience?