65. Series 2 | Ep 28 How to Start a Podcast to Build an Audience and Grow Your B2B Tech Company, with Tom Hunt, CEO & Founder at Fame.so

Podcasts have been around for a long time now, and yet they’re still growing in popularity with each passing year. In fact, over the past three years, the number of podcast listeners in the UK has reportedly increased from 13.3 million in 2019 to 21.2 million in 2022.

But a more recent trend has seen B2B tech companies using podcasts as a form of content marketing, leveraging them to build relevant audiences and generate demand for their products or services.

In this episode, Tom Hunt - CEO / Founder of Fame.so, shares in-depth guidance to help you launch a successful podcast that will attract more customers and grow your business. 
 
They cover;

• The benefits of starting a podcast today
• How to decide on the topic or theme to base your podcast around
• The equipment Tom suggests to buy that sounds great but doesn't break the bank
• How to book guests onto your newly launched podcast
• What podcast format works best
• Practical tips to grow your listeners
• Strategies to help your podcast be more profitable
• Tom's No.1 Tip for existing podcasters 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.