Why don't we start off with a little bit of information around what you tend to look for when you are interviewing candidates. What sort of key things do you look for when it comes to marketers for B2B Marketing?
With social technological changes set to continue to pace, what do you think an aspiring marketer should be learning now to be in the best position possible to add value to business in 5 or 10 years time?
What's your view on whether or not businesses recognise today, in 2019, B2B marketing is something distinctive and apart from the B2C, or are we becoming more of the same?