The very first marketing role in a high-growth start-up is an extremely important one. As that person comes into the business to raise brand awareness, generate demand, build a sales pipeline, and drive revenue growth, it’s obvious to see why.
Of course, with modern B2B marketing involving so many different aspects, having just one person responsible for juggling everything – while consistently hitting their targets – is no mean feat.
In this episode, Pinja Dodik talks to Matt Dodgson about her experience as the first marketing hire for Swarmia. Not only did she successfully adapt to working as a stand-alone marketer, but she has been one of the driving forces behind a period of strong growth for the company.
They cover;
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
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