Many modern marketing strategies are prioritising demand generation over lead generation, taking a far more customer-centric approach, and achieving great success.
An example of this is Cognism, a company that has recently increased its inbound pipeline four times over by embracing demand generation.
In this episode, Liam Bartholomew, Global Head of Demand Generation, tells us the story of how Cognism has quadrupled its inbound pipeline by shifting from lead gen to demand gen.
They cover;
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.