What we'd like to do is understand a bit more about you and the experience and advice that the audience is about to experience and hear from.
I'm going to ask probably a silly question here, but what's the difference between mentoring and coaching?
And from a candidate's perspective, if you are interviewing with a company who maybe doesn't appreciate or understand marketing as a function, what advice can you give there?
What experience do you need to build on to make the move from manager to director or head of marketing role? What key experiences or advice have you got share around that?
How do you get involved in the board strategic decision? How do you make that move?
Describe your perfect B2B marketing department..
How do big corporates justify spend on difficult to measure campaigns around brand or fault awareness, which can often be seen as the fluffier side of marketing?
What advice could you offer someone moving into a senior role where there isn't a huge peer population to support and the pressure is on to make a good impression?
How do you deal with all the noise and hype in the market balanced against the reality of day-to-day execution, which often isn't given due care? How do we keep up and get better?
There's a gender pay gap, apparently, a percentage of male versus female leadership roles. Do you think this challenge needs addressing in our industry? And if so, how do we do it?
How important is it to have a marketing mentor and why?
What book is the book you recommend the most to B2B marketers or that you enjoy?