21. Series 1 | Ep 21 - Tom Pressley - Marketing Leader, Hortonworks / Fuze / Bazaarvoice

Dip into the mind of a B2B marketer who's been part of companies that have successfully scaled. Tom shares insights into the challenges those businesses faced and how they overcame them. And interestingly, how his passion for history and an interest in wine, gave him the inspiration to help those businesses grow.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

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Chapters

• 0:00 With pressures of general life, how do you manage the work life balance and how important is that in today's society?
• 1:19 What I'd like is for you to talk to us a little bit about your experience. Where have you come from? What sort of companies have you worked for thus giving the audience an opportunity to understand and appreciate words of experience they're about to learn
• 3:35 What sort of advice can you give them with regards to how to perform better at interview or things that you even liked to see?
• 11:51 What experience do you need to build on to make the move from manager to director or head of marketing role?
• 19:06 How do big corporates justify spend on difficult to measure campaigns around brand or thought awareness?
• 24:24 Gender pay gap and the percentage of male versus female leadership roles. Do you think this challenge needs addressing in our industry and if so how?
• 28:12 It's often said that you can be paid in money or experience. Looking back on your career, how often did you value the experience over a higher salary and did you strike a good balance?
• 31:44 What past failure or uncomfortable experience set you up for success at a later date?
• 37:58 What's the most valuable marketing skill you can have?
• 41:34 I'm about to move from senior manager to head of. I can still feel daunting and peers in a similar position of liking the first few weeks to winging it. What advice could you offer someone moving into a senior role where there isn't a huge peer population
• 46:20 With pressures of general life, how do you manage the work life balance and how important is that in today's society?
• 52:31 What are the marketing skills of the future?
• 1:01:35 What's the best career advice you've ever been given or found for yourself?
• 1:06:00 As a senior marketing leader, what is your guilty pleasure?
• 1:09:40 What's the book you recommend the most to B to B marketeers today?
• 1:14:36 Parting words of wisdom or advice would you share with our audience?