75. Series 2 | Episode 38 How B2B Content Marketers Can Elevate Their Impact Through Product Marketing, with Emily Dumas, Senior Content Marketing Manager at Evernote

Are you a B2B content marketer that's looking to have more impact within the business you work for?

One way of doing that is to get more involved in product marketing. Because, amongst other things, doing that enables you to participate in more strategic conversations across the business.

But how do you do that?

Well today's guest has done exactly this. Emily Dumas, Senior Content Marketing Manager for Evernote talks to Matt Dodgson about her experience in content marketing and how she's been able to have more impact by getting involved in product marketing.

In this episode they discuss;

• What being a 'traditional' B2B content marketer meant to Emily
• When she first started to get involved in product marketing
• How Evernote structures its content marketing team
• What content marketing activities Emily gets involved in now she's focussing more on product marketing 
• Tips to shift your focus more from traditional content marketing into product marketing
• What value your business can gain from you making this shift 
• How this shift can impact your career
• Where Emily has gone to learn more about product marketing
• A recent campaign Emily's been involved in 
• What skills and attributes Emily looks for when hiring B2B content marketers 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.