Today, product marketing is a crucial function for companies in the B2B tech industry. A great product marketer will create cohesion between your sales, marketing, and product development teams, while also ensuring each one is doing their job as well as possible.
But when it comes to product marketing metrics, how do you measure and communicate the success product marketing has?
In this episode, Kirsten Jepson, Senior Director of Product Marketing at TELUS International, shares some fascinating insights on this from her 15 years of experience working in product marketing.
She also provides useful guidance for any businesses looking to get started with a product marketing function, or to gain more value from their existing product marketing team.
She covers;
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.