71. Series 2 | Ep 34 How to Set Up Marketing Operations in Your B2B Tech Company, with Emily Gravel, Lead Marketing Operations Manager at VMware

Having a marketing operations function within your marketing team is becoming critical, not just for large enterprises but for businesses of all sizes. Why? Because it keeps everything running smoothly and enables the rest of the team to excel in their own roles. 

In this episode, Emily Gravel provides useful advice for setting up a marketing operations function that will make your marketing team more effective and drive increased business growth. 

We cover;

• How does Emily define what marketing ops is
• Common triggers for needing a marketing operations function in the first place
• What the company should do before hiring someone
• What type of candidate they should hire as their first dedicated MOps person
• What you should focus on in your first 90 days when setting up the function
• What you can put in place to define and measure your success
• If you're looking for a new marketing operations job - what Emily thinks should be the top 2 or 3 to understand before you move forward on it
• Red flags to look out for in the interview process
• What marketing operations candidates can do at interview to better position themselves for the job

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.