Events have long been an important part of a well-rounded marketing strategy, especially in the B2B space.
But as technology has evolved, and the global trend of remote working has emerged, B2B events have changed a great deal over the last few years.
So with this change and the emergence of hybrid events, how should you tackle event attribution?
In this week’s podcast episode, Jon Kazarian shares valuable guidance on how to tackle event attribution to help you achieve your marketing and sales goals, and grow your business.
We cover;
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.