62. Series 2 | Ep 25 If Your Customer isn’t at the Core of Your Content Marketing Strategy, You’re Doing Something Wrong, with Skyler Reeves, CEO at Ardent Growth

Despite the huge growth in popularity of B2B content marketing in recent years, far too many businesses are still making the critical mistake of focusing on themselves first, rather than focusing on what really matters – the customer. 

In this episode, Skyler Reeves, CEO of Ardent Growth, talks to Matt Dodgson about the importance of placing your target audience, or ideal customer, at the core of your content marketing strategy to ensure it’s successful. 

They cover;

• why content marketing is so important for B2B companies right now
• the common reasons B2B companies don't succeed in content marketing
• how a business model influences a content strategy 
• how to decide which content to produce first when you focus on a search driven content strategy
• how to optimise and maximise each piece of content produced 
• are content marketing frameworks like 'hub and spoke; still relevant today
• what content marketing metrics Skyler tracks for his clients 
• what content marketing tools his agency uses 
• what skills and attributes makes someone good at content marketing

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.