61. Series 2 | Ep 24 Why Event Marketing Should be a Key Component of Your B2B Marketing Strategy in a Post-Pandemic World, with Julius Solaris, Hopin

After a year or so of uncertainty during the pandemic, event marketing has begun to re-establish itself as a key component of a modern B2B marketing strategy.

However, the B2B events industry has obviously changed a lot since the start of the 2020 lockdowns. While technology has opened up new channels for events, that has also created plenty of new challenges as well.

In this episode, Julius Solaris discusses the technology driving the recent evolution of event marketing, and shares his advice for making your own B2B events successful today. 

They cover;

• With everything that's gone on recently, why running events is still an important part of any B2B marketing strategy
• How running a B2B event will be different to what is was two years ago
• What you should be doing before, during and after an event to drum up excitement
• An event Julius has attended that he's been really impressed with and why
• If he was hiring someone to run B2B events, what skills and attributes he would look for
• If he had an extra $1m to spend on a B2B event, what he would spend it on

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.